Photography / Auteurship
Having first taken up photography in earnest in 2009, Alex Lambrechts quickly established a distinct, self-directed practice. Within months, he was exhibiting work from his early series Almost Famous at Luxe Gallery, Mayfair. This was followed by inclusion in the Feeling Good exhibition for the David Lynch Foundation at Getty Images Gallery, London in 2013, alongside further presentations in New York. In 2018, he released To Dance is to Pray, created in collaboration with Christian Takes Gun Parrish (Supaman) in Crow Nation, Montana, alongside a parallel body of work shot along the Amalfi Coast and Capri, exhibited at Leica Camera AG HQ Gallery in Wetzlar. He is currently engaged in a five-year Artist in Residence programme at Museo Civico Villa dei Cedrii in Bellinzona, culminating in an exhibition in 2027.
Working across analogue photography and 16mm motion film, Lambrechts has developed a visual language defined by controlled imperfection and emotional ambiguity. His images resist immediate clarity, favouring obscured forms, unstable framing, and moments captured in transition rather than resolution. Natural light is central to his process, often used in backlit conditions where flare, shadow, and exposure drift partially veil the subject. Techniques such as undercranking and step-printing disrupt temporal continuity, reinforcing a sense of dislocation across his moving image work. Obscurity operates as a deliberate narrative device. Figures remain partially concealed, gestures unfold mid-intention, and compositions avoid conventional balance, inviting the viewer into an active role in constructing meaning. Through analogue processes and restrained, often unconventional colour palettes, Lambrechts builds images that prioritise atmosphere over description. His work sits between fashion and fine art, guided by a sustained interest in presence, absence, and the emotional weight of what remains unseen.
Alongside his artistic practice, Lambrechts works internationally across editorial, commercial, and cultural projects. His work has appeared in British Vogue, GQ Japan, Nylon, Elle, L’Officiel, VV, and Russh. He served as Photographic Director of the London-based biannual magazine THE FALL between 2016–2021. He has been an official contributor to Leica Fotografie International- LFI since 2011, and has collaborated with brands including Hermès, Bvlgari, Acqua di Parma, Karl Lagerfeld Paris, Samsung, The Kooples, Huawei, Spencer Hart, and Liberty London.
Marketing & Creative Direction
In the latter half of the 1990s, Alex entered the marketing industry, rising quickly to a Creative/Marketing Director role in 1998, where he managed British American Tobacco’s leading global brands — Benson & Hedges, Dunhill, Kent, and Lucky Strike. He conceived and produced multi-faceted campaigns across a wide spectrum, designing and overseeing everything from denim garments, furniture, and interiors to packaging, point-of-sale systems, large-scale installations, and major events. The role offered early exposure to high-level branding, art direction, and creative strategy at an international level, until tightening global regulations on tobacco marketing brought the industry to a halt. This period formed a critical foundation, shaping his understanding of visual communication, production, and brand narrative — principles that continue to inform his work today.
Having first taken up photography in earnest in 2009, Alex Lambrechts quickly established a distinct, self-directed practice. Within months, he was exhibiting work from his early series Almost Famous at Luxe Gallery, Mayfair. This was followed by inclusion in the Feeling Good exhibition for the David Lynch Foundation at Getty Images Gallery, London in 2013, alongside further presentations in New York. In 2018, he released To Dance is to Pray, created in collaboration with Christian Takes Gun Parrish (Supaman) in Crow Nation, Montana, alongside a parallel body of work shot along the Amalfi Coast and Capri, exhibited at Leica Camera AG HQ Gallery in Wetzlar. He is currently engaged in a five-year Artist in Residence programme at Museo Civico Villa dei Cedrii in Bellinzona, culminating in an exhibition in 2027.
Working across analogue photography and 16mm motion film, Lambrechts has developed a visual language defined by controlled imperfection and emotional ambiguity. His images resist immediate clarity, favouring obscured forms, unstable framing, and moments captured in transition rather than resolution. Natural light is central to his process, often used in backlit conditions where flare, shadow, and exposure drift partially veil the subject. Techniques such as undercranking and step-printing disrupt temporal continuity, reinforcing a sense of dislocation across his moving image work. Obscurity operates as a deliberate narrative device. Figures remain partially concealed, gestures unfold mid-intention, and compositions avoid conventional balance, inviting the viewer into an active role in constructing meaning. Through analogue processes and restrained, often unconventional colour palettes, Lambrechts builds images that prioritise atmosphere over description. His work sits between fashion and fine art, guided by a sustained interest in presence, absence, and the emotional weight of what remains unseen.
Alongside his artistic practice, Lambrechts works internationally across editorial, commercial, and cultural projects. His work has appeared in British Vogue, GQ Japan, Nylon, Elle, L’Officiel, VV, and Russh. He served as Photographic Director of the London-based biannual magazine THE FALL between 2016–2021. He has been an official contributor to Leica Fotografie International- LFI since 2011, and has collaborated with brands including Hermès, Bvlgari, Acqua di Parma, Karl Lagerfeld Paris, Samsung, The Kooples, Huawei, Spencer Hart, and Liberty London.
Marketing & Creative Direction
In the latter half of the 1990s, Alex entered the marketing industry, rising quickly to a Creative/Marketing Director role in 1998, where he managed British American Tobacco’s leading global brands — Benson & Hedges, Dunhill, Kent, and Lucky Strike. He conceived and produced multi-faceted campaigns across a wide spectrum, designing and overseeing everything from denim garments, furniture, and interiors to packaging, point-of-sale systems, large-scale installations, and major events. The role offered early exposure to high-level branding, art direction, and creative strategy at an international level, until tightening global regulations on tobacco marketing brought the industry to a halt. This period formed a critical foundation, shaping his understanding of visual communication, production, and brand narrative — principles that continue to inform his work today.